Kate Moss has been announced as the face of Charlotte Tilbury's brand new perfume.
The British supermodel will be the face of the "incredible, mind-altering, fleurotic perfume" Scent of A Dream - the famed make-up artist Charlotte’s first-ever fragrance.
Announcing the new campaign, Tilbury said: "I have been mixing my own Secret Scent for years and have been fascinated by the idea that one’s perfume can attract others and also change the energy frequency of the people and environment around you.
"I believe you can use Scent of a Dream to create an emotional pathway with someone else’s energy centres: their brain, heart and sex receptors, igniting the senses. You can directly alter their state of mind and body through this scent. It sparks a subliminal key to attraction."
Charlotte descreibed Moss as the "ultimate modern day icon" who "encompasses everything that is ethereal and powerful about this perfume"
She said: "This is Kate as you’ve never seen her before. Bewitching, beguiling, and entrancing.
"I have known Kate for 25 years now, and have had so many incredible experiences with her… she gets me, and she gets the scent! She instinctively knew how to convey on camera the way that this scent is a portal for love, light, power, positivity and sex."
Speaking about her collaboration with Tilbury and photographer Sølve Sundsbø, Kate said: "Charlotte and I have always had this instant, naughty chemistry – we danced side by side together during the shoot.
"Charlotte has this electric passion and energy for life – she’s a bit magical. It felt totally natural to do her first fragrance campaign together.
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